Calculating ROI on communications

Sit down with Angela Sinickas as she provides you with documented examples of how communication has affected the bottom line, explains how to collect data for the ROI calculation by tracking behaviour changes in your audience, and teaches you how to isolate the impact of communication so you can use an ROI worksheet to calculate returns on your campaigns. When senior management asks for direct correlation of the money spent on communication with business outcomes and how it relates to revenues and expenses, know the answers and the process behind it.

 

Register now as places will fill up fast for this exciting and relevant seminar.

 

Angela Sinickas, ABC, is president of Sinickas Communications, Inc., an international consultancy focusing on communication research, including clients in England and Northern Ireland. Her career includes working in the public and private sectors as a communication executive, and working with large consulting firms. Her prolific publications and speaking engagements have made her name synonymous with practical measurement of organizational communication. She is the author of the manual How to Measure Your Communication Programs, a regular columnist for Melcrum's Strategic Communication Management and on the editorial boards of two professional journals. Angela, an IABC member since 1979, has been recognized with 16 Gold Quill awards, five of them for measurement and two of them for her web site, www.sinicom.com. She was named a Fellow of IABC in 2008.

** Please note that as a not-for-profit organisation run by volunteers, IABC UK is not able to make refunds, but can offer a credit on a future session if you cancel your place more than 7 days before the event.**

Monday, September 15, 2008 from 6:00 PM - 8:00 PM (GMT+0100)

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Grant Thornton
30 Finsbury Square
Islington, London EC2A 1
United Kingdom

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IABC UK

IABC - the International Association of Business Communicators - is the global organisation for people working in organisation communication.

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